Episode #44: Daan Grasveld (The Urban Jungle Project)

In this episode, we speak with the co-founder and CEO of Urban Jungle Project, a company transforming dense urban environments into greener, more liveable places through rooftops, facades and underused city spaces. From an early idea around trees and energy generation, the project evolved into a broader mission to help cities adapt to heat, biodiversity loss and climate pressure.

We discuss the urban heat island effect, how greenery can cool cities and why nature should no longer be seen as decoration, but as part of urban infrastructure. We also explore their technical approach, from 3D-printed jungle blocks made from recycled waste to smart monitoring systems, and look at how future cities can better connect nature and architecture.

In the end, what is the value of real estate in a city where no one wants to live?

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