Episode #40: Noor Huitema (Copper8)

For episode 40 of the Bao Podcast, we welcome Noor Huitema-Hellemans, co-founder of Copper8, a consultancy that helps organizations revisit value, governance, and collaboration.

From Amsterdam, Copper8 challenges companies to look beyond short-term profits and focus on long-term impact. They bridge the gap between research and practice and support customers in sectors such as construction, finance and industry to achieve real system change.

In this episode, we'll explore what it takes to run a mission-driven company, how to align financial and environmental values, and why true transformation starts with asking the right questions.

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